Archive for the ‘Real Estate Staging’ Category

Is Your Mantel Crying for a Seasonal Update?

Monday, June 15th, 2015

Finally the weather is changing and my overall attitude is better. You creative ones know what this means…it’s time for a redesign! I enjoyed the white elements my mantel had during the winter; it reflected the snow outside my window. Now, my mantel is crying for something fresh and vibrant. As interior re-designers, we approach a small project just like we approach a larger space.

 


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The Process:

1.) Remove all items from the mantel: No cheating, even the heavy items have to come down.

2.) Group all your options by color, texture and type of item. (Candles, antlers, etc)

3.) Create the focal point or the largest piece was placed first. Keep in mind, you need to fill 2/3 of the space of the mantel or it will be wimpy and we can’t have wimpy. (Try an asymmetrical arrangement by placing the item off-center.)

4.) Follow your color story. In this case, the colors in the artwork told the color story. Balance your color on each side. Even in asymmetrical arrangements there needs to be color balance.

5.) Give a variety of textures. Wood, glass, greenery, horns, shine, metals and bark are all examples of ways to add interest to the design.

6.) Force your eye to move. How are you going to do that? With the elements you have used throughout the arrangement. Not even sure why thats important? When your eye moves around the mantel or the room it creates, space, depth and interest. By placing items high, low, forward and set back you demand attention and interest.

7.) Stand back and elevate the design as you go along.

8.) Shop for missing elements. Don’t have the right item for the next layer? Go shop your home, your yard and even your closet. I have used belts, scarfs and jewelry to alter the color, texture or to and interest.

9.) Snap a photo. Inspire yourself. I keep an album with ideas just for my mantel.

Are you Part of a Staging Team?

Wednesday, May 14th, 2014

BrackeenMasterAfterDSC_0696Teamwork is Powerful!  Studies show that working as a team to accomplish a goal results in a higher success rate. Creating your team of like-minded professionals will increase sales, encourage creativity and allow for more productivity resulting in achieved goals and benchmarks for your business.

My current team shares several goals: Assist homeowners to stage their property, create an emotional connection with potential buyers, and generate the best offer in the shortest amount of time.  As a certified Home Stager, my role is to educate agents, homeowners and vendors.  When homeowners understand the importance of staging suggestions, they take action to prepare their home for maximum appeal. The homeowner is part of the team too.  Anyone can create a long list of items for the homeowner to change, remove and update, but creating the practical list with priorities and solutions not only ensures a show-ready home it de-stresses the process of selling.

During the listing appointment, the Agent presents a market analysis and a marketing plan that showcases their team:  Their Company and Themselves.  Now add the certified Home Stager providing a non-biased report with proven steps that sell homes faster then that team is even more impressive.

I work with many agents in Summit County, by creating a team approach for their clients they excel at getting their properties sold quicker and more seamlessly.  A real estate agents job is selling, marketing, working with home owners and prospecting adding  staging will increase your efficiency in getting properties sold and increase the likelihood of more listings.

Results are motivating, so focus on creating a team. One that is educated and like minded in their approach.

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Sandra Racz – Park City, UT – Phone: 435.901.1205